Community & Stakeholder Engagement and Crisis Management K-12
Trainer: Engy Hammam
Duration: 12 Hours
Target Audience: K-12 School Administrators
Objectives
By the end of this professional development course, K-12 school administrators will be able to:
1. Understand the importance of strategic community and stakeholder engagement in school success.
2. Identify key internal and external stakeholders and build effective partnerships.
3. Develop communication strategies tailored to diverse audiences.
4. Utilize tools for building trust, transparency, and shared decision-making with the school community.
5. Recognize the types and stages of crises in educational settings.
6. Develop, implement, and evaluate crisis management and communication plans.
7. Coordinate effectively with staff, students, parents, community agencies, and media during a crisis.
8. Reflect on best practices in post-crisis recovery and rebuilding trust.
Outline
Module 1: Foundations of Community & Stakeholder Engagement
• Defining Stakeholder Engagement
• Why Engagement Matters for School Success
• Types of Stakeholders in K-12 Education
o Internal: students, staff, faculty
o External: parents, community organizations, local government, media
• Levels of Engagement: Inform, Consult, Involve, Collaborate, Empower
• Barriers and Enablers to Effective Engagement
• Case Study: Schools with Strong Community Partnerships
Module 2: Strategic Communication and Relationship Building
• Effective Communication Strategies for Different Audiences
• Building Two-Way Communication Channels
• Cultural Competence and Inclusive Engagement
• Using Social Media and Digital Tools to Enhance Communication
• Engagement Through School Events, Surveys, and Advisory Councils
• Role-Playing: Stakeholder Scenarios and Communication Planning
Module 3: Introduction to Crisis Management in Schools
• What Constitutes a Crisis in Schools
• Types of Crises: Natural, Technological, Human-caused
• Phases of Crisis Management: Prevention, Preparedness, Response, Recovery
• Risk Assessment and Vulnerability Mapping in Schools
• Legal and Ethical Responsibilities in Crisis Situations
• Building a Crisis Management Team
Module 4: Crisis Response Planning and Communication
• Developing a Crisis Response Plan (Templates & Tools)
• Roles and Responsibilities During a Crisis
• Internal and External Communication During a Crisis
• Managing the Media and Public Relations
• Simulating Crisis Scenarios: Tabletop Exercise
• Using Technology in Crisis Response (Mass Notifications, Apps)
Module 5: Partnering with the Community During Crises
• Coordinating with Local Agencies
• Family and Student Support Services During Emergencies
• Community Resources Mapping and Emergency Protocols
• Handling Parental Concerns and Escalated Emotions
• Case Studies: Real Crisis Responses in Schools and What We Learned
• Developing Community-Based Safety Networks
Module 6: Post-Crisis Recovery and Stakeholder Trust Building
• Post-Crisis Assessment and Reflection
• Restoring Normalcy and Supporting Emotional Recovery
• Communicating Transparently After a Crisis
• Evaluating the Crisis Response: What Worked and What Didn’t
• Rebuilding Community Trust and Resilience
• Creating a School Culture of Safety and Preparedness